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Our Strategy

Consumer surveys consistently highlight that the top 3 consumer priorities in the home are entertainment, communications and security. Telcos and ISPs currently work to deliver entertainment and communications through their web services, but there is still little work made in the Home Management space. Intamac’s work with leading service providers and extensive market research has demonstrated that there is a real opportunity in the security market to develop a “Home Monitoring” proposition that provides wider capabilities than traditional security systems.

There are actually very few consumers who would say they do not need security. Research from Parks Associates suggest that consumers are attracted by packages that compete directly with traditional security systems, but which offer additional messaging services, have a wider range of sensors (flood alarms, smoke and gas detectors, and temperature sensors), are sold at a lower price point and can be monitored and controlled remotely via a secure website or mobile interface.

The key features required to grow this Home Monitoring market will be:

• Providing a single user interface through which consumers can manage all aspects of the domestic environment.
• Offering a portfolio of products and services to meet all their needs.
• Modular design so that people can pick and mix.
• Low cost, plug and play solutions.
• Bundling products and services together.
  

The drivers for increasing home monitoring and security applications are now also coming from the broadband industry. As competition is increasing, service providers are looking for new value added services that will exploit broadband and help them differentiate, increase ARPU and reduce churn. The majority are well advanced with entertainment and triple-play roll-outs, and are now looking at Home Management as the next big area of development in the Connected Home market.

There are 3 key strands to its strategy that make Intamac unique in our approach to growth in the Connected Home market:

• We strive to deliver simple but innovative services, relevant to the needs of today’s mass market.
  
• We exploit a unique internet based platform to deliver a consumer web portal account, and it is this portal that gives customers the support services and user interface to simplify their lives.
• We develop simple, practical solutions that are relevant to today’s needs, and then grow and integrate these as other intelligent home products and services converge.
  

This is essentially a bottom up strategy or what we refer to as the “Digital Ladder” - an approach that focuses on using technology to provide simple, incremental steps along the road to the wider vision of a Connected Home. Intamac is committed to innovating with new technology, products and services to improve the lives of people at home and at work. By providing low cost turnkey solutions, focused on B2B partnerships, we can help create a joint product and service development roadmap, sharing risk and reward on the journey towards the Connected Home.